Citizens Advice £1m re-brand slammed as ‘facile’ by Advice UK
Citizens Advice (CA), the national umbrella organisation for local bureaux, has launched a £1m re-brand, which includes updated web and other materials, as well as the dropping of the word ‘bureau’ from local branches. The changes, though, have been condemned by Steve Johnson, the CEO of Advice UK which represents around 700 independent advice centres.
Johnson told LAG that many people were ‘aghast’ at the £215,000 cost of the research for the new brand for ‘such facile results’ and were critical of the £750,000 implementation budget. In some hard-hitting comments, he told LAG that the charity could only afford the branding as it has ‘£65m annual income from the public purse and nearly £15m in the bank’. He added: ‘People need to be aware that this is just the national body, not the local CABx, who have to raise their own money and are mostly strapped for cash.’ He accused CA of being a quango that ‘drinks money’ and which ‘no-one in government has ever wanted to get a grip on’.
A spokesperson for CA explained that the charity wanted people who use its 320 local branches to better understand what the service offers, making it more likely that they will approach it for help. According to CA, they have consulted extensively on the re-branding which they believe is widely supported by their local branches. Gillian Guy, chief executive of CA, in a statement said the re-brand ‘is in line with how we are modernising our services to respond to changing needs and to help more people’. She stressed that the service was keen to protect its ‘heritage’, but wanted to make sure ‘we stay fresh and relevant to everyone’.
Citizens Advice: new branding to be unveiled
Oscar winner to dramatise impact of legal aid cuts in new play The Invisible
A new play by Rebecca Lenkiewicz (pictured) is opening in West London at the Bush Theatre next month. The Invisible will dramatise the impact of the legal aid cuts and is being supported by the Law Society as part of its Access to Justice Campaign.
Lenkiewicz co-wrote the screenplay for Ida, which won the best foreign language film at last year’s Oscars. Her new play will open at the Bush on 3 July and run to 15 August. A special showing of the play is planned for the evening of 22 July, to be followed by a debate on the legal aid cuts.